Grails by PROOF Season IV is set to reveal its latest collection of digital art on August 11. Grails is known for its unique approach that abstracts away the identity of the artists, creating a sense of mystery and speculation among collectors. The concept was conceived by PROOF co-founder Kevin Rose, with the first season launching in February 2022.
The idea behind Grails is to engage collectors in a way that goes beyond the typical financialization of NFT collecting. By removing the artist’s name from the equation, collectors are forced to focus solely on the artwork itself. This encourages them to spend more time exploring and appreciating each piece.
Over the past three seasons, Grails has featured some of the biggest names in the NFT space, including artists like Snowfro, Larva Labs, and Tyler Hobbs. The upcoming season will continue to push the boundaries of the concept, with three of the five series being true long-form generative projects using the Art Blocks engine. This means that the artworks will be generated live at the moment of minting, creating a truly unique and dynamic experience for collectors.
The storytelling aspect of Grails is also a fundamental part of the concept. According to Eli Scheinman, head of art at PROOF, storytelling is crucial to connecting with a piece of artwork. Grails offers a fun way to experience this by starting with zero context and gradually revealing the full story behind each piece.
In addition to Grails, the NFT art market as a whole has seen notable sales and new developments. Autoglyphs, Alpha Centauri Kid, and Drifter Shoots are among the artists who have had successful sales recently. Chinese contemporary artist Yue Minjun also released his first NFT collection titled ‘Kingdom of the Laughing Man’, which has seen steady growth in value.
In the midst of a bear market for NFTs, PFP (profile picture) holders have been concerned about the value of their collections. However, Luca Netz, CEO of Pudgy Penguins, argues that building a globally recognized brand is the key to accruing value for NFT holders. Brands like Pudgy Penguins, VeeFriends, and Doodles are diversifying their offerings and expanding into the real world to create more touchpoints for their IP outside of the NFT ecosystem.
Amazon Prime has also dipped its toe into the Web3 gaming waters by partnering with Mojo Melee to offer NFTs to Prime subscribers. Mojo Melee is an auto battler game built on Polygon and played through web browsers and Android devices. This partnership gives a glimpse of what is to come as more mainstream platforms embrace NFTs and Web3.
Overall, Grails by PROOF Season IV and the broader NFT art market continue to showcase the growth and potential of digital art. The unique concept of Grails, combined with the storytelling and production value of the collections, creates an immersive and exciting experience for collectors. As the market evolves, it will be interesting to see how artists and brands continue to push the boundaries of what is possible in the NFT space.