Subway, the popular sandwich chain, is set to give away 1 million six-inch subs next week as part of its latest menu overhaul. This marks the third major menu update since 2021. The first giveaway was not particularly successful, but Subway is hoping to entice customers with its new lineup of meatier deli-style subs.
The Miami-based company, which is currently exploring a sale, has invested $80 million to equip 20,000 of its restaurants with meat slicers over the course of nine months. This investment allows Subway to introduce “Deli Heroes,” a new range of sandwiches that are prepared with in-house sliced meats. Trevor Haynes, Subway’s president of North America, describes this menu update as one of the biggest overhauls in many years.
Unlike other sandwich chains where slicing is done by hand, Subway’s slicers are automated. Haynes explains that employees slice the meats during prep hours, and the machines are operated with just the press of a button. This ensures that the slicing process is efficient and does not cause significant delays for customers.
The four new Deli Heroes sandwiches have been developed over a year and feature a higher quantity of meat and cheese compared to traditional subs. In fact, two of the sandwiches, Titan Turkey and Grand Slam Ham, contain 33% more meat than a typical sub. The Beast, a half-pound sandwich, is piled high with pepperoni, salami, turkey, ham, roast beef, and double provolone cheese. The introduction of deli-sliced meats is not limited to the Deli Heroes lineup; all sandwiches on the menu will now feature these premium ingredients.
While Subway has not disclosed the prices for the new sandwiches, it highlights that they are packed with premium ingredients and are offered at a better price compared to customized sandwiches. This menu overhaul has been credited with driving sales growth for Subway. In the most recent quarter, global same-store sales grew by more than 12%, marking the chain’s ninth consecutive quarter of positive sales.
The revamp comes at a time when Subway has been streamlining its operations and closing stores under CEO John Chidsey. However, the company’s financial performance and menu updates have prompted potential buyers to show interest. In February, Subway announced its plans to explore a sale for $10 billion. Currently, about half a dozen parties are vying for the sandwich chain.
To celebrate the menu update and generate excitement among customers, Subway is offering a free six-inch sandwich giveaway on July 11. The giveaway will take place from 10 a.m. to noon local time at participating restaurants, with each store limiting the offer to the first 50 customers.
Overall, Subway’s latest menu overhaul aims to attract customers with its new range of meatier deli-style subs. By investing in meat slicers and introducing premium ingredients, the chain hopes to continue its positive sales momentum and attract potential buyers as it explores a sale worth $10 billion.