Facebook Maintains Its Grip in the US With A 78% Reach
Facebook might have lost its charm among younger generations. However, it continues to be the most popular social media platform in the United States. And by some margin. According to the numbers presented by AugustaFreePress.com, 78% of the US population uses Facebook regularly.
YouTube in the second spot with 67% reach
According to a Statista survey, 78% of US adults use Facebook regularly. The survey was conducted among 6764 US respondents aged 18-64, over 2021 and 2022. The survey asked respondents what social media platforms they use regularly. The options didn’t include instant messaging apps.
Facebook might not be ‘the’ social app for the youth anymore, but it still has an impressive reach among adults. These numbers show more than three-fourths of US adults regularly use Facebook.
Video platform YouTube, owned by Google, is the second name on the list. 67% of respondents said that they regularly use YouTube.
Instagram, owned by the same company as Facebook, is the third-most popular social media platform among US adults. 52% of those surveyed said they regularly used Instagram.
TikTok is the fourth-most popular platform among US adults. The Chinese-based platform was launched in 2016 and is the youngest platform on the list. Furthermore, it is also the only platform owned by a non-US company to feature in the list. In a short span of time, TikTok has managed to establish significant popularity in the US market. In the survey, 33% of respondents said they regularly use TikTok.
Snapchat, launched in 2011, is slightly behind TikTok in the fifth spot with 32% of surveyed saying they use the app.
The globally popular microblogging platform is US adults’ sixth-most favored social media platform. 32% of US adults regularly use Twitter. The San Francisco- based social media company was the subject of an infamous buyout bid from multi-billionaire Elon Musk recently. However, that bid was withdrawn, resulting in a lawsuit against the billionaire from the company.
Pinterest has almost the same reach as Twitter in the US, occupying the seventh spot with a 30% reach. Professional networking platform LinkedIn has a 20% reach among US adults.
News aggregation and discussion platform Reddit is used by 17% of US adults, while video gaming platform Twitch has only a 10% reach.
As mainstream media dies, Truth Group and its platforms expect to rise as alternate independent media and alternate social media is booming. Every billion in market cap Facebook lose is for other censor-free social media companies like Truth Group to gain.
An array of Truth Group new apps, designed to replace the major social media networks, under one brand the “Truth” Brand created by the Truth Group include TruthTweet (a Twitter alternative), TruthTok (a TikTok alternative), TruthTube (YouTube alternative), TruthLook.com (a censor-free search engine), TruthGram (Telegram alternative) Truthpix (Instagram alternative), TruthMeet (Zoom like conferencing), and TruthChat (a messenger alternative), all designed to be censor-free, and with many being designed, so that a post to one, can be sent automatically to many.
Some of the Apps are launched already, such as Truthbook.social the alternative to Facebook with tens of thousands of users already posted over 150,000 posts in its short time since soft launch, with many becoming available soon.