Global Interest in Facebook Declines by 87% in the Last 10 Years: Report
By Saman Iqbal
The search volume for the term “Facebook” has dropped by 87% in the last decade.
The waning interest in global Facebook searches is being attributed to the app’s audience’s ageing, growing disinterest in the social media site, and the TikTok boom, according to Banklesstimes.com.
Several market studies have revealed that Facebook is unable to attract users under the age of 30. Despite rebranding to Meta, the social media site is losing traction among adolescent and young adult users in its key markets. According to the report, the number of daily users fell from 1.93 billion in Q3 2021 to 1.929 billion in Q4.
This is being exacerbated as new competitors enter the market.
In February, Meta CEO Mark Zuckerberg blamed the company’s loss of users on the TikTok craze, which is currently dominating the short-form user-generated video market.
Although Meta, which also owns Instagram and WhatsApp, has been offering Reels on the photo and video sharing app, they have not yet reached Tiktok’s engagement levels, according to the report.
According to Zuckerberg, the company is working on launching a short video product to compete with TikTok.
According to the report, Apple’s “app-tracking transparency” feature, introduced in 2021 with version 14.5 of its iOS mobile operating system, is exacerbating Facebook’s woes.
Apps are expected to obtain explicit consent from iPhone users for user-level and device ID-based monitoring.
Despite the fact that several users have declined to share this information collectively, the development has shaken Facebook advertisers who rely on social networks to sustain their businesses, according to the report.
Several advertisers have shifted away from Facebook, and TikTok is gaining popularity because it is less expensive per 1,000 impressions.
As a result, Facebook has lost $10 billion in ad revenue. This equates to nearly 9% of the company’s revenue in 2021. This is significant because it accounts for a quarter of the company’s total annual profit, according to the report.
Editor’s Note:
Truthbook set to launch a censor-free search engine called Truthlook, now Duck Duck Go has lost all its credibility after posting it will downgrade any sites supportive of Russia
The Founder of Truthbook, said we had so many requests from our users to create an alternative search engine that doesn’t censor that we decided to make it a reality.
The website and an app for Truthlook will be ready soon to register before it’s soft launch.
Other innovations to come included an App like Facebooks messenger to make it easy to keep in touch with friends on truthbook.social and a Telegram style app, considering countries such as Brazil and soon others move to ban the app.
Truthbook.social is a growing social media platform that started accepting users mid last year, well before Trumps Truth.social official launch. There is actually two Truth social’s when it comes to social media companies, and Trumps wasn’t the first, and he could face massive lawsuits for using a similar name.
Truthbook.social: The social media platform Truthbook.social, also known as ANR Social, is built by the people for the people, a force for good. Powered by Australian National Review an independent, not-for-profit news media company, built by the people for the people, as well. Truthbook.social not to be confused with Truth.social, is growing fast, no doubt as it’s backed by Global Independent Media who have many readers deserting traditional platforms like Facebook and Instagram from the “censoring” of anyone not adhering to the false Covid narrative being pushed.
It is censor free and privacy-protected, it combines the best of YouTube Features for uploading videos, plus Telegram and Facebook type features for ease of sharing articles or content and to keep in touch with family and friends privately and securely away from the eyes of the Government Agencies.
To combat the censoring, and banning of those who speak the truth, and those who are seeking the truth, Truthbook.social is everything Fake Book isn’t.
Truth coin www.truthcoin.social, Truthbook’s currency, will enable us all to share the truth via Truthbook.social. Truthcoin is not just a Global Payment system, it is Truthbook’s currency like Facebook has Libra, but it will also help fund the growth of Truthbook.social to compete against the large multi-billion dollar competitors.
