India’s Richest Man Seeks To Challenge Disney & Netflix
By RT News
India’s JioCinema streaming platform owned by billionaire Mukesh Ambani has broken the world record for the most-viewed live-stream event. Experts say the service could shake up global players such as Netflix, Disney and Amazon, which currently dominate the Indian market.
The platform reportedly drew more than 32 million simultaneous viewers for this week’s final of the 16th edition of the Indian Premier League (IPL) cricket tournament. Disney+ Hotstar previously held the rights to stream the matches.
In April, the company’s studio arm announced it would be spending over $240 million to produce more than 100 movies and TV shows in Indian languages. Analysts say that India’s streaming market is growing rapidly and has enormous potential in a country of more than 1.4 billion people.