The Bud Light Boycott is Actually Working: The Company is Tripling Their Marketing Spending to Save the Brand this Summer
By Collin Rugg
The Bud Light boycott is actually working:
The company is tripling its marketing spending to save the brand this summer.
The company is literally giving away beer for free to sellers.
Bud Light sales dropped 17% by mid-April.
CEO Michel Doukeris has officially disavowed the Dylan Mulvaney partnership.
In-store sales dropped 26% in the final week of April.