Anthony Albanese is facing the challenging task of convincing 1.7 million undecided Australians to support the Voice referendum. Recent leaks have revealed that the Yes campaign is targeting these undecided voters, particularly women, youth, multicultural communities, and those who are considered “soft” voters.
With the referendum date set for October 14, the Voice to Parliament proposition appears to be headed for rejection. To turn the tide, the Yes campaign needs to win over approximately 38% of the 4.6 million voters who are currently undecided. An internal document called “Yes23 Persuasive Conversations” has been leaked, outlining new strategies to sway hesitant voters.
According to the leaked materials, volunteers are being encouraged to focus on mining magnates as the “villains,” accusing them of prioritizing their own profits over the welfare of Australia. The documents also identify key voter demographics, such as young adults aged 18-34 and women, who make up 54% of the undecided voters. It is noted that non-English speaking communities are often overlooked in the discussions, and Western Australia is seen as a strategic state due to its softer opposition to the Voice.
The leaked materials divide Australian voters into eight distinct groups, providing guidance on addressing concerns and highlighting the importance of the Voice beyond mere recognition. The Yes campaign emphasizes a “positive framing” approach, emphasizing values, challenges, and the larger vision.
Although the spokesperson for “Yes23” clarified that the leaked documents were produced by volunteers and not official campaign materials, they welcomed their commitment and acknowledged the pivotal role they will play in the coming months. Albanese has addressed rumors of intra-party concerns and reaffirmed the party’s unanimous support for the referendum, particularly in Western Australia. He highlighted the efforts of 2,400 volunteers who have connected with 20,000 households, noting the overwhelmingly positive response from these interactions.
In order to secure a win, the referendum needs majority support nationwide and must be successful in at least four out of the six states.
While the Yes campaign faces an uphill battle, they are working diligently to sway undecided voters and gain support for the Voice referendum. By targeting specific demographics and adopting a positive approach, they hope to secure a victory and bring about meaningful change.